Performance analytics and campaign optimization
We track key metrics and user behavior in real time. We find weaknesses, test hypotheses, and improve results. We optimize campaigns so that every hryvnia works more efficiently. Our performance analytics and campaign optimization are built on an end-to-end system: we connect GA4, call tracking, and consolidate data from all channels into one dashboard. Advertising campaign optimization occurs through consistent hypothesis testing, not chaotic bid adjustments. Advertising analytics shows not just clicks, but the real value of the client for each traffic source — in our cases, this resulted in a 42% reduction in CPI and a 4.3× payback.
We find where you are losing.
profit — and we fix it
- analytics connection
We connect analytics to all advertising channels, create a single dashboard system for tracking key indicators. This allows you to make decisions not based on feelings, but on facts and real numbers.
- conversion analysis
We study the user journey, identify churn points and causes of losses. We show what really brings profit and what only “eats up” the budget. This way you see the full chain — from click to purchase — and can influence each stage.
- campaign optimization
Based on data, we reallocate budgets, test new approaches, and amplify the most effective ones. This way, you get a steadily growing return on advertising. Advertising stops being an experiment and becomes a systematic tool for growth.
How is everything arranged?
| Stage | What's included | What do you get? | Term |
|---|---|---|---|
| 1. Analytics audit |
Checking GA4, Meta Pixel, conversions, tags, attribution. Identifying technical errors and discrepancies in data. |
A complete report on the state of analytics: what works, what breaks, what needs to be fixed for 98%+ accuracy. |
2–4 days |
| 2. Building a dashboard |
Combining all data sources (FB, Google, website, CRM) in Looker Studio or Google Sheets (depending on the package). |
A single window with automatic data updates. No more manually collecting reports. |
3–5 days |
| 3. Performance analysis |
Channel-by-channel analysis: audiences, creatives, campaigns. Determining the break-even point and best connections. |
A clear understanding of which channels and creatives are paying off, and which drain the budget without results. |
5–7 days |
| 4. Optimization and support |
Regular data analysis, goal adjustment, and tracking. Frequency and depth depend on the package. |
Constant monitoring of key metrics. Timely recommendations for campaign reconfiguration. |
Weekly / Monthly |
| 5. Reporting and strategy session |
Visual reports, dynamics presentation, action plan. Strategy session for owners/marketing team. |
Not just numbers, but concrete answers to "what to do next"« with a forecast for the next period. |
Monthly |
Package options
- Audit of current analytics
- GA4 settings (basic)
- 3–5 conversion goals
- Basic dashboard (Google Sheets)
- Audit of current analytics
- GA4 Advanced + GTM
- Call tracking
- Looker Studio dashboard
- Monthly insights session
- Full analysis
- GA4 + BigQuery
- Multi-touch attribution
- CRM integration
- Looker Studio (SQL dashboard)
- Strategic session 60 min/month
Our 👏💪🏆 cases
on campaign optimization
We built marketing for a mobile application that connects freelancers, customers, and couriers. We launched advertising campaigns from scratch, tested hypotheses, set up analytics. We have formed a stable flow of users and reduced CPI on 42%.
In just the first month of cooperation, SafeTravy transformed from a new travel startup into a full-fledged marketing system with a payback of 4.3×, application cost 118 UAH and projected growth in a highly competitive niche.
We helped Settings find peace in the digital world. Launched campaigns on Google that brought in new users and consistently lowered the CPI. The sounds of nature, water, and the city now find their listeners every day — without noise, only the result.
We built marketing for a mobile application that connects freelancers, customers, and couriers. We launched advertising campaigns from scratch, tested hypotheses, set up analytics. We have formed a stable flow of users and reduced CPI on 42%.
Reviews 📝🔖💫
We turned to JetUp when advertising was no longer effective - the budget was being spent, and there were few applications. In two months, the team reconfigured the campaigns on Facebook and Instagram, and the cost of the application dropped noticeably. What was especially valuable was that they constantly explained to us why they were making this or that decision, and not just showing numbers in the report.
Vitaly Valkov
We were looking for an agency that understands Google Ads, and not just "does advertising in general." JetUp offered a clear plan even at the stage of the strategic session, and the first search applications came in the second week. The team constantly optimizes campaigns and shares analytics - it feels like people really care about the result, not the budget.
Victor
What I liked most was the comprehensive approach: not a separate "advertising for the sake of advertising", but a strategy that took into account the brand, analytics, and real business goals. JetUp helped me understand where my customers really come from and where I should direct my budget next. We recommend it to those who are tired of agencies that simply "launch campaigns".
Andriy
For a long time, we didn't understand why advertising seemed to be working, but sales were low. JetUp conducted an end-to-end analytics audit, found where exactly the budget was "leaking", and within a month we saw the real picture for the first time: which campaigns really bring in customers, and which ones are just wasting money. Now we make decisions based on numbers, not guesswork.
Oksana
Your 💌 🤙📮 bridge
to cooperation
Do you have a question or suggestion? Choose a convenient way to communicate –
we are here to help.
Our social networks
We are a marketing agency in Khmelnytskyi. Your questions matter - let's discuss them together
