Маркетингове агентство у Хмельницькому -JetUp

SafeTravy 🌎 ✈️ 🧭

In just the first month of cooperation, SafeTravy transformed from a new travel startup into a full-fledged marketing system with a payback of 4.3×, application cost 118 UAH and projected growth in a highly competitive niche.

Client

SafeTravy
Niche

TravelTech
Services

Comprehensive turnkey marketing

Client

1

SafeTravy is a Ukrainian travel platform that provides online insurance for tourists. The service allows you to quickly apply for an insurance policy before traveling in just a few clicks.
Tasks
2
- Launch marketing from scratch for a new travel product.
- Create application flow with Google and Facebook Ads.
- Provide ROI from 3× during the first month.
- Configure analytics and conversion tracking for further optimization.
Input data
3
- New product with no promotion history.
- A site with a basic structure, without conversion analytics.
- Missing advertising accounts and pixels.
- Initial media budget: 20,000 UAH / month.
- Main audience: travelers 25–45 years old, geo — Ukraine, EU, USA
Tools
4
- Strategy and analytics
- Google Ads and Meta Ads
- Campaign optimization

Start and niche analysis

At the beginning of the project, SafeTravy was just a new product with no marketing history, audience data, or advertising accounts.

We started with a comprehensive analysis of the niche: we studied user behavior, seasonality of demand for travel insurance, frequency of requests, and the competitive environment.

Over was analyzed 70 key phrases and formed 5 main segments audiences range from students and freelancers to corporate travelers.

This allowed us to create a basic marketing map, which formed the basis of the media strategy and brand positioning as “simple, fast and reliable insurance without unnecessary bureaucracy.”.

Result:

A clear understanding of the audience, pain points, and triggers for communication determined the effectiveness of all subsequent steps.

Launching advertising campaigns

Based on the strategy, we launched a multi-channel campaign system:

Google Search for hot queries like “travel insurance online”,
Display and YouTube Ads to warm up a new audience,
Meta Ads (Facebook + Instagram) to generate demand through creatives with real travel cases.

Over was created 12 creative options, 3 ad formats and 2 landing pages for A/B testing.

We tracked user behavior using Google Analytics 4 and Meta Pixel, determining which ads bring in the most valuable bids.

Result:

The first leads appeared on the third day of launch. CTR increased to 3.8%, and the cost per click decreased by 27% compared to the initial forecast.

Optimization and ROI

After the testing phase, we moved on to deep optimization.
Results were analyzed weekly by channels, audiences, and creatives.
The budget was redistributed in favor of the most effective connections “audience × ad × format”.
It was implemented automated rules in Google Ads to optimize CPA bids and created custom reports in Looker Studio.

This allowed us to not only reduce costs, but also see patterns between query type, device, and time of day that affected conversions. After 3 weeks of operation, SafeTravy achieved ROI 4.3×, and the application cost was 118 UAH, which is 35% below the initial target.

Regular campaign optimization allowed us to maintain a stable bid price even during traffic growth. This allowed us to scale advertising budgets without losing efficiency and increase ROI by more than 4 times.

Analytics and scaling

The next stage was the creation a single analytical environment, where all data is combined in real time.
We set up end-to-end analytics through Google Analytics 4, Tag Manager and Looker Studio, so that the client sees the full picture:

how much does each ice cost,
from which channel do the most valuable users come,
how conversion changes in different periods.

After analyzing seasonality, we developed a budget scaling model: we increased spending gradually — by 10–15% per week — while controlling the bid cost and ROAS.

Thus, SafeTravy was able to increase your advertising budget by 30% without losing efficiency.

Result:

The built analytics system allowed us to control every hryvnia invested in advertising and predict the result in advance.

Final result

1

+4.3× ROI

The comprehensive strategy allowed us to exceed the planned payback just 3 weeks after launch. The campaigns maintained stable profitability even during a period of high competition.
2

–35% of the application fee

Thanks to analytics and weekly optimization, the cost of a lead decreased to 118 UAH, which significantly improved the efficiency of using the advertising budget.
3

+30% lossless budget scaling

A gradual increase in budgets and a balance between channels allowed us to maintain performance and grow steadily without increasing the cost per conversion.