Customer acquisition from Facebook and Instagram
We create advertising campaigns that bring real results, not just impressions. We use precise targeting, behavioral analytics, and creatives that catch attention. We build customer acquisition on Facebook and Instagram on hypothesis testing: we test several audiences and creatives at the same time, leaving only the one that gives the cheapest bid. Our targeted advertising on Instagram is always tied to specific numbers — the cost of a lead and payback, not to reach or likes. Promoting a business on Facebook includes a full cycle: from pixel and analytics setup to weekly optimization of bids and budgets. You get a transparent report where you can see how much a customer costs and where they came from.
Let's check if it works.
your idea in advertising
- Audience research
- Campaign strategy
We start by understanding the people we are building for. We study their behavior, pain points, interests, and how they interact with content on Facebook and Instagram.
- creative content
Next, we create several ad variants — different messages, visuals, and formats. We run short tests to see which audience-creative-offer combinations work best.
- Optimization and reporting
After collecting data, we eliminate ineffective areas and focus on those that bring real results. We form a final promotion strategy taking into account budgets, seasonality, and business goals.
How is everything arranged?
| Stage | What's included | What is this for? | Estimated time frame |
|---|---|---|---|
| 1. Research | Account audit, target audience analysis, competitors, tracking check | Find audience segments that will yield the cheapest leads | 3–5 days |
| 2. Strategy | Campaign structure, format selection, CPL forecast | Understand how much a client will cost before launch | 2–3 days |
| 3. Creatives | Static banners, animations, A/B texts (quantity according to the package) | Test different approaches and find the best one | 4–7 days |
| 4. Launch | Pixel, conversions, UTM, campaign launch | Get the first data without technical errors | 1–3 days |
| 5. Optimization | Weekly adjustments to bids, audiences, and creatives | Lower CPL, increase ROAS | 4–8 weeks (depending on package) |
| 6. Reporting | Dashboard, final report, recommendations | See the whole picture and plan for the next month | Weekly / Monthly |
Package options
- Audit and strategy
- 6–8 static creatives
- A/B testing
- Optimization 4 weeks
- 10–14 static creatives
- 2–3 animations
- A/B testing in depth
- Optimization 6 weeks
- Weekly reports
- 16–24 static creatives
- 4–6 animations
- Optimization 8 weeks
- Weekly reports
- YouTube/Reels video
- Multi-audience
- Looker Studio dashboard
Our 👏💪🏆 cases
on contextual advertising
We built marketing for a mobile application that connects freelancers, customers, and couriers. We launched advertising campaigns from scratch, tested hypotheses, set up analytics. We have formed a stable flow of users and reduced CPI on 42%.
In just the first month of cooperation, SafeTravy transformed from a new travel startup into a full-fledged marketing system with a payback of 4.3×, application cost 118 UAH and projected growth in a highly competitive niche.
We helped Settings find peace in the digital world. Launched campaigns on Google that brought in new users and consistently lowered the CPI. The sounds of nature, water, and the city now find their listeners every day — without noise, only the result.
We built marketing for a mobile application that connects freelancers, customers, and couriers. We launched advertising campaigns from scratch, tested hypotheses, set up analytics. We have formed a stable flow of users and reduced CPI on 42%.
Reviews 📝🔖💫
Your 💌 🤙📮 bridge
to cooperation
Do you have a question or suggestion? Choose a convenient way to communicate –
we are here to help.
Our social networks
We are a marketing agency in Khmelnytskyi. Your questions matter - let's discuss them together